VTMT: Put data quality at the core

After rebranding, in addition to continuing to release market research reports, The Outbox Company develops a series of multi-dimensional research solutions for the travel and hospitality industry. Our latest solution, Vietnam Travel Market Tracker, is the only specialized travel market tracking solution that provides insights directly from Vietnamese travelers on the domestic and outbound sectors.…

Demography: A good factor to identify target market

Definition Demography is the statistical study regarding the characteristics of a population. Demographic analysis examines and measures the dimensions such as age, gender, race, religion, education level, income level, and more. They are known as identifier variables, i.e. data values ​​that determine the identity of an object. Demographics analysis can cover whole societies or groups.…