In the highly competitive tourism industry, building a strong brand is essential for success. One of the most effective ways to do this is by leveraging customer insights to gain a better understanding of your target audience and tailor your products, services, and marketing efforts to meet their needs. In this article, we’ll explore some…
Thailand is taking steps to boost its tourism industry by shortening the visa approval period for Chinese tourists, Thailand’s largest source market which took 20% of total international visitors in 2019. The Association of Thai Travel Agents (ATTA) has urged the Department of Consular Affairs to reduce the visa approval period from up to 15…
In the first 5 months of 2023, Vietnam welcomed nearly 4.6 million international visitors, an increase of 19 times over the same period last year. In May 2023 alone, it is estimated that Vietnam welcomed around 916,300 international visitors, down 6.9% from the previous month. However, it is still 6.7 times higher than the same…
During the initial quarter of 2023, international tourism in Southeast Asia experienced a relatively subdued growth rate. Nevertheless, despite the advent of April marking the onset of the low travel season, tourism activities within the region persist in exhibiting encouraging indications. Increase in total number of international visitors The total number of international arrivals to…
According to the latest Outbox Capture, in the first quarter of 2023, Malaysia was the second largest source market of five South East Asian destinations, following only South Korea. In the top international tourist markets of the region, China, Korea, the US or India are often listed. The Malaysian market does not seem to be…
Traveler experience and traveler satisfaction seem quite the same, and are sometimes used interchangeably in some situations. However, this is a pretty big mistake. So what is the difference between traveler experience and traveler satisfaction? Which tourism businesses need to focus on? Let’s find out! At a time when global business strategies are changing rapidly…
In this first quarter, there were over 235 million international arrivals globally, an increase of more than 89% compared to last year and a recovery of 80% compared to before the pandemic (in 2019). The number of international visitors in the first three months in Asia-Pacific accounted for more than one-fifth of the world market…
What are the common characteristics of Vietnamese people traveling in the last quarter? In a report, Outbox’s survey of over 1,000 Vietnamese tourists in the first three months shows the following information. Age: Gen Y decreased but still dominated the market In Q1 2023, the majority of Vietnamese tourists were under 42 years old. Gen…
Visitor listening is collecting their opinions about a business, product, or service. Not only recording travelers’ feedback, businesses/destinations also need to deeply understand visitors by tracking, observing, and summarizing all information received by listening to them. This helps businesses/destinations measure customer satisfaction, improve their products, their loyalty and desire to return. Currently, tourist psychology and…
Data from National Tourism Departments in South East Asia in March 2023 showed better signals over the previous two months. In general, there was an increase in inbound tourists compared to January and February, except for a slight decrease in Vietnam (Cambodia hasn’t updated). The growth rate of international visitors of the whole region in…