SEA tourism performance in April 2023: Encouraging Performance During Low Season

During the initial quarter of 2023, international tourism in Southeast Asia experienced a relatively subdued growth rate. Nevertheless, despite the advent of April marking the onset of the low travel season, tourism activities within the region persist in exhibiting encouraging indications. Increase in total number of international visitors The total number of international arrivals to…

Vietnamese traveler profile in Q1 2023

What are the common characteristics of Vietnamese people traveling in the last quarter? In a report, Outbox’s survey of over 1,000 Vietnamese tourists in the first three months shows the following information. Age: Gen Y decreased but still dominated the market In Q1 2023, the majority of Vietnamese tourists were under 42 years old. Gen…

Listen to Understand Your Travelers

Visitor listening is collecting their opinions about a business, product, or service. Not only recording travelers’ feedback, businesses/destinations also need to deeply understand visitors by tracking, observing, and summarizing all information received by listening to them. This helps businesses/destinations measure customer satisfaction, improve their products, their loyalty and desire to return. Currently, tourist psychology and…

SEA tourism performance in Mar 2023: The growth rate of inbound visitors increases considerably, except for Vietnam

Data from National Tourism Departments in South East Asia in March 2023 showed better signals over the previous two months. In general, there was an increase in inbound tourists compared to January and February, except for a slight decrease in Vietnam (Cambodia hasn’t updated). The growth rate of international visitors of the whole region in…

Top 4 ways to optimize market research cost

Optimizing costs for operations, especially for market research, is always one of the top concerns in businesses. Finding a way to balance between efficient spending and receiving quality work is not a simple task. Businesses need to have insights into the types and phases of market research, factors affecting cost, and choose reliable travel market…