The tourism sector has been witnessing a shift from a business-to-business (B2B) approach to a business-to-consumer-tourist (B2C) approach in recent times. The key to any strategy in the current tourism landscape lies in understanding the customer, the traveler, who is the determiner of a business’s brand value. With the advent of digital technology and social…
Southeast Asia tourism performance remained relatively flat in August 2023, with a slight but insignificant decrease in international tourist arrivals from 7,045,482 to 7,029,210 visitors. Thailand remains the most popular tourist destination in the region, while Cambodia has the highest recovery rate. Vietnam has already surpassed its 2023 tourism target as of September, with more…
After nearly three years of COVID-19 restrictions, China’s outbound travel market is finally showing signs of recovery. In January 2023, the Chinese government reopened its borders to non-essential travel, and travel agents were once again allowed to sell outbound group tours and packages. While the recovery has been gradual so far, there are reasons for…
Self-sufficient travel accounted for more than 80% of Vietnamese tourist travel in the first 6 months of 2023, with a slight increase in the second quarter. This trend shows that self-sufficient travel remains popular among Vietnamese tourists, and the market has the potential to grow further with the development of tourism communication platforms and other…
When it comes to conducting market research, businesses have two options: outsource or do it in-house. Both options have their own advantages and disadvantages, and the best choice for your business will depend on your specific needs and circumstances. Below are 7 aspects when comparing these 2 options. Outsourcing Market Research Pros: Costs: Outsourcing market…
Tourism in Southeast Asia continued its recovery in July 2023, with all countries in the region reporting positive growth. For the first time, the region is experiencing growth across the board. International tourist arrivals increased by 12.31%, from 6,273,312 to 7,045,482 arrivals. In terms of leading positions in categories, there are not many changes. Thailand…
In Q2, the majority of Vietnamese tourists continued to choose independent travel, which increased by 4.2% compared to the first quarter. This shows that although the COVID epidemic has long ended, tourists still prefer independent travel. Additionally, the development of information technology and tourism communication platforms also contributes to this trend. This proves the potential…
Ho Chi Minh City, August 17, 2023 – The Outbox Company, a tourism market research company, has released a new report “Vietnam’s state of travel H1 – 2023”. The report provides a comprehensive overview of the country’s tourism recovery, comparing it to other destinations in Southeast Asia. The report also examines the factors affecting tourism…
Malaysia is on track to surpass its target of 16.1 million international tourist arrivals this year, with Tourism Malaysia Director-General Datuk Dr. Ammar Abdul Ghapar predicting that the country could welcome up to 18 million visitors by the end of the year. Ammar said the positive growth in tourist arrivals is being driven by a…
The Hanoi-Ho Chi Minh City route is the busiest domestic route in Southeast Asia, with over 977,000 passengers in July 2023. This route is also ranked third in the world for busiest domestic routes. According to data from OAG, the total air capacity in Southeast Asia in July 2023 was 37.2 million seats, up 20%…