Why Sometimes Research Study Results Don’t Seem Relevant

The importance of market research in today’s constantly fluctuating society and economy cannot be overstated, particularly as travelers’ behavior continues to evolve. Research results can provide valuable insights into customers by interpreting their behavior, which is crucial for building relationships and connecting with them, rather than just making transactions. By understanding the travelers (end-user), businesses…

Travel purpose and motivation of tourists in Q2/2023

According to Vietnam Travel Market Tracker Q2/23, the travel motivations of Vietnamese tourists in Q2/2023 were diverse, with relaxation and visiting friends and relatives being the two most popular purposes. Work-related purposes ranked lower. There were some interesting differences in the travel motivations of different age groups. Gen Y tourists were more likely to travel…

Thailand records first tourism deficit with Japan

Thailand saw a tourism deficit with Japan for the first time during the first half of 2023. From January to June, 497,700 Thai tourists visited Japan, while only 326,347 Japanese nationals arrived in Thailand. This is a significant change from 2019, when Thailand welcomed 1.88 million tourists from Japan and 1.78 million travelers from South…