Summer 2024: Vietnamese travelers are making more thoughtful decisions than in previous years

Blogs, Data Capture

The summer of 2024 has seen a strong rebound in travel demand among Vietnamese consumers. According to Outbox’s Vietnam Travel-focused Omnibus Survey, 84.5% of respondents expressed their intention to travel during this season, reflecting a significant recovery in leisure activities post-pandemic. However, shifts in travel behavior, planning, and destination choices indicate that Vietnamese travelers are…

7 types of leisure trips preferred by Asian outbound travelers

Blogs, Product Excellence

Understanding the diverse preferences of travelers is crucial in today’s highly competitive travel market. With Asia’s wide range of destinations, matching traveler types with specific locations can turn ordinary trips into unforgettable journeys. This blog explores the 7 most common types of leisure trips, illustrating how they mirror the behaviors of Asian travelers and offering…

SEA Tourism Performance in Oct 2023

The Destination Brand Strength Score™: A Powerful Metric for Destination Marketing Success

Blogs, Product Excellence

In today’s competitive travel landscape, destinations need a sophisticated way to gauge their brand’s effectiveness. Enter the Destination Brand Strength Score™ (DBSS), an expertly crafted metric designed to capture two crucial aspects of a destination’s appeal: propensity to visit and advocacy. What is the Destination Brand Strength Score™? Invented by The Outbox Company, the DBSS…

Southeast Asia Destination Brand Rankings 2024

Blogs, Data Capture

Asian travelers (excluding China) account for up to 40% of the international visitor traffic at destinations across Southeast Asia in 2023. Additionally, there is a notable trend towards intra-regional travel among Asian travelers, who increasingly select destinations based on available information, imagery, and brand reputation. This raises the question: How Do Asian Travelers Rank Southeast…

Relevance of NPS in Tourism & Hospitality

Blogs, Product Excellence

In the rapidly evolving landscape of technology, the Hospitality and Tourism industry faces formidable challenges as customers are presented with abundant choices and easily accessible information. Attracting and retaining customers becomes imperative in this environment. An essential tool that aids businesses in assessing and enhancing customer relationships is the Net Promoter Score (NPS). What is…