Ho Chi Minh City Department of Tourism (HCMC DOT) Building a portrait of the top 10 international key markets coming to HCMC Year: 2019 ChallengeHo Chi Minh City is the largest tourist destination with the total number of international visitors always accounting for a high proportion compared to Vietnam. However, tourism in Ho Chi Minh…
HSG – Measure the perception level of the target travelers about the idea of a tourist resort investment project Year: 2022 ChallengeHSG invested in a complex tourist area project with a different product model in a famous tourist destination. However, this place had some limitations in terms of accessibility and strong existing competitors. HSG needed…
Singapore Tourism Board (STB) SINGAPORE – Shaping the customer journey of Vietnam incentive outbound travel Year: 2022 ChallengeThanks to the outstanding development of the economy in recent years, the demand for Vietnam’s incentive tourism market has grown significantly. Incentive travelers are also an important market that the Singapore Tourism Board desires to move to a…
Vinh Nha Trang KHANH HOA – Evaluation of the tourism supply chain for accommodation in Khanh Hoa for Nha Trang Bay Investment Group Year: 2020 ChallengeKhanh Hoa was one of the most attractive destinations in Vietnam in the period 2015-2019 with the growth rate of accommodation gradually increasing over the years from 611 hotels and…
Vietnam’s tourism aims to welcome 110 million tourists (8 million foreign arrivals and 102 million domestic tourists) in 2023. This is seen as a challenging goal. Last year is considered the year of record growth of Vietnam’s domestic tourism with 101.3 million tourists. This number nearly doubles the set target of 60 million visitors and…
