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The summer of 2024 has seen a strong rebound in travel demand among Vietnamese consumers. According to Outbox’s Vietnam Travel-focused Omnibus Survey, 84.5% of respondents expressed their intention to travel during this season, reflecting a significant recovery in leisure activities post-pandemic. However, shifts in travel behavior, planning, and destination choices indicate that Vietnamese travelers are…
In the fiercely competitive online travel market, customer retention is more critical than ever. For Online Travel Agencies (OTAs), the ability to not only attract but retain customers can mean the difference between success and stagnation. With the cost of acquiring new customers continually rising, focusing on retention strategies becomes a cost-effective solution for sustained…
Understanding the diverse preferences of travelers is crucial in today’s highly competitive travel market. With Asia’s wide range of destinations, matching traveler types with specific locations can turn ordinary trips into unforgettable journeys. This blog explores the 7 most common types of leisure trips, illustrating how they mirror the behaviors of Asian travelers and offering…
In an increasingly competitive Asian tourism landscape, Japan stands out as a beacon of success in destination branding. Regarded as a premier travel destination, Japan has long been renowned for its unique blend of ancient traditions and modern innovations. With an impressive Destination Brand Strength Score™ of 175.8 and a Net Promoter Score™ (NPS) of…
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The outbound travel market in Asia is becoming increasingly compelling. According to data from Outbox, up to 74.2% of Asian travelers surveyed have plans to travel internationally within the next 12 months. With an Outbound Travel Sentiment Score™ of 124.9 and an average intended travel frequency of 1.9 trips per year, the region demonstrates significant…
Vietnam is rapidly emerging as a top destination in Southeast Asia. As of the first quarter of 2024, the country solidified its position with the third-highest number of tourist arrivals, following only Thailand and Malaysia. An in-depth analysis from Outbox reveals that Vietnam’s tourism industry has achieved a remarkable recovery rate of 94.1% in 2024,…
Danang Tourism Promotion Center Shift in Korean Tourist Flow for Danang Year: 2023 – 2024 ChallengeIn late 2023, Danang faced the pressure of concerns about a decline in the number of international visitors to the city, especially the question of whether or not there was a shift in the Korean tourist market away from the…
In today’s competitive travel landscape, destinations need a sophisticated way to gauge their brand’s effectiveness. Enter the Destination Brand Strength Score™ (DBSS), an expertly crafted metric designed to capture two crucial aspects of a destination’s appeal: propensity to visit and advocacy. What is the Destination Brand Strength Score™? Invented by The Outbox Company, the DBSS…
