India’s outbound travel market has reached an unprecedented milestone, with over 6.52 million Indian travelers going abroad in January 2024 alone—an impressive 17% increase compared to the same period in 2023. In 2023, total outbound trips reached a record 27.27 million, surpassing pre-pandemic levels. This surge is driven by three key factors: rising income levels,…
Mobile wallets have become essential for travelers, transforming how they pay for travel-related expenses. In Vietnam, the mobile wallet market is highly concentrated, dominated by several key players that shape user preferences and loyalty. This blog highlights the most popular mobile wallet brands among Vietnamese travelers in 2024, based on data collected over the past…
As Vietnamese travelers become more dependent on technology for planning their trips, online travel agents (OTAs) have established themselves as essential intermediaries in the travel ecosystem. This blog highlights the top OTA brands preferred by Vietnamese travelers, based on data from the Vietnam Travel-Focused Omnibus Survey. This monthly tracking model continuously gathers responses from over…
The Outbox Company has officially released the Most Loved Ranking 2024, which highlights the “Top 10 Domestic and Outbound Destinations of the Year by Vietnamese Travelers.” This ranking was compiled using data from the monthly tracking model called the “Vietnam Travel-Focused Omnibus Survey.” This survey involved direct interviews with over 4,500 Vietnamese tourists conducted continuously…
2024 has been a year of remarkable growth and innovation for The Outbox Company. We’ve dedicated ourselves to developing the most insightful market intelligence, focusing on the Asian tourism market and exclusively serving dozens of clients and partners. Let’s take a look at the key highlights of our journey: The most insightful travel market intelligence…
The global travel industry is witnessing a transformative shift with technology at its core, enhancing the way travelers explore, book, and experience journeys. In Vietnam, an emerging travel market, the adoption of technology has begun to reshape traveler expectations. Although significant progress has been made, there are still untapped opportunities for businesses and destinations to…
India’s outbound travel landscape has reached an unprecedented milestone. In January 2024, over 6.52 million Indians traveled abroad, a remarkable 17% increase compared to January 2023. Thanks to increasing incomes, enhanced air connectivity and the impact of social media, India has emerged as one of the fastest-growing outbound source markets in Asia. For destinations and…
Vietnam is stepping into the spotlight as a vibrant market for travel technology of the region, driven by its rapidly evolving digital landscape and increasing consumer demand. With a tech-savvy population and supportive policies, the country is shaping a more connected and sustainable travel ecosystem. This blog explores how technology is influencing and fueling growth…
On November 21st, Outbox successfully hosted a webinar titled “Capturing the Wave: High-Growth Asian Markets for Vietnam Tourism.” Led by speaker Nguyen Anh Thu, the webinar provided attendees with indispensable insights into the profiles of travelers from high-growth markets such as South Korea, India, and Malaysia, uncovering the potential for Vietnam’s tourism sector in the…
In the rapidly evolving tourism landscape, understanding brand performance and adapting to changing customer expectations is crucial for competitiveness. For travel businesses, known for their growth and diverse consumer dynamics, reliable data is essential for decision-making. The Vietnam Travel-Focused Omnibus Survey provides a strategic advantage by delivering actionable insights in a cost-efficient, consistent, and tailored…