The global travel industry is witnessing a transformative shift with technology at its core, enhancing the way travelers explore, book, and experience journeys. In Vietnam, an emerging travel market, the adoption of technology has begun to reshape traveler expectations. Although significant progress has been made, there are still untapped opportunities for businesses and destinations to…
India’s outbound travel landscape has reached an unprecedented milestone. In January 2024, over 6.52 million Indians traveled abroad, a remarkable 17% increase compared to January 2023. Thanks to increasing incomes, enhanced air connectivity and the impact of social media, India has emerged as one of the fastest-growing outbound source markets in Asia. For destinations and…
Vietnam is stepping into the spotlight as a vibrant market for travel technology of the region, driven by its rapidly evolving digital landscape and increasing consumer demand. With a tech-savvy population and supportive policies, the country is shaping a more connected and sustainable travel ecosystem. This blog explores how technology is influencing and fueling growth…
On November 21st, Outbox successfully hosted a webinar titled “Capturing the Wave: High-Growth Asian Markets for Vietnam Tourism.” Led by speaker Nguyen Anh Thu, the webinar provided attendees with indispensable insights into the profiles of travelers from high-growth markets such as South Korea, India, and Malaysia, uncovering the potential for Vietnam’s tourism sector in the…
In the rapidly evolving tourism landscape, understanding brand performance and adapting to changing customer expectations is crucial for competitiveness. For travel businesses, known for their growth and diverse consumer dynamics, reliable data is essential for decision-making. The Vietnam Travel-Focused Omnibus Survey provides a strategic advantage by delivering actionable insights in a cost-efficient, consistent, and tailored…
In a world where consumer behavior and travel preferences evolve at an accelerated pace, the ability to continuously track these changes has become a strategic necessity for travel businesses. For Vietnam—a rapidly growing market with distinctive consumer dynamics — up-to-date insights are key to maintaining relevance and capturing market share. This blog delves into how…
Understanding the motivations and challenges facing Asian travelers is essential for businesses in the travel industry to connect with diverse audience segments. According to data in Asia Travel Market Tracker powered by Outbox, 25.8% of Asia outbound travelers do not intend to travel in the next 6 months. In this blog, we explore the key…
The tourism industry has witnessed a remarkable recovery this year, with online travel agencies (OTAs) and the hospitality sector playing pivotal roles in this expansion. OTAs like Trip.com, Agoda, and Booking.com have transformed the way travelers plan and book their trips, making it more convenient than ever. According to the Outbox Asia Hotel Brand Survey,…
The Brand Health Index (BHI) is a comprehensive tool designed to measure and evaluate a brand’s overall performance from a consumer’s perspective. It examines key factors such as brand awareness, selection, and customer loyalty, providing crucial insights into how well a brand is perceived in the market. For hotels, this index goes beyond visibility—it serves…
Data from Outbox Asia Travel Market Tracker reveals that 25.9% of Asian outbound travelers opt for destinations outside the region, with the United States being the top choice. Explore our latest infographic “Asian Outbound Travelers on Trips Outside of Asia” for a clear snapshot of the modern Asian outbound travelers on beyond-continent trips—highlighting where they…