Big data in travel and tourism has moved from being a trend to becoming an operational necessity. Businesses and destinations are handling a travel landscape that changes faster than traditional planning cycles. Traveler behavior fluctuates across borders. Demand is highly sensitive to economic shifts, visa policies, and airline capacity. Competitors adjust prices constantly. Market changes…
Tourism has always been shaped by human behavior, but never at the speed and complexity we see today. A single viral video can transform an unknown location into a global hotspot. A government policy change can redirect international arrivals overnight. In this environment, the pace of change now outstrips the capabilities of traditional planning tools.…
For decades, destinations have been assessed by numbers. Visitor arrivals, length of stay, or hotel occupancy are often the default measures of performance. While such statistics are necessary for benchmarking growth, they rarely tell the full story. Numbers can show how many travelers came, but they cannot explain why they came, what they felt, or…
The Ho Chi Minh City Tourism Promotion Center (HTPC), under the Department of Tourism, in strategic partnership with The Outbox Company, proudly announces the launch of the HCMC Global Traveler Barometer (HCMC GTB). This groundbreaking initiative applies advanced travel market data technology to forecast and monitor key international visitor markets for Vietnam. It marks a…
The summer of 2025 reveals a dynamic shift in Vietnamese travel behavior. Our latest data from Vietnam Travel Market Tracker indicates a growing preference for domestic, family-oriented trips with flexible planning, a notable increase in mid-range budgets, and a strong reliance on digital channels for trip information, especially among younger demographics. These insights highlight a…
Vietnam’s hospitality industry is entering a defining chapter. As domestic tourism flourishes and international travel gradually rebounds, hoteliers are under pressure to adapt faster than ever. According to Statista, the Hotel market in Vietnam is projected to reach a revenue of US$1.68bn by 2025. The market is expected to grow annually at a rate of…
The Outbox Company is thrilled to announce the official update of the Vietnam Travel Market Monthly Tracker solution on Outbox Intelligence, featuring a completely new look and numerous enhanced functionalities! This is an indispensable tool to help you grasp every development in the Vietnamese tourism market with depth, accuracy, and timeliness. Outbox has listened and…
South Korea’s outbound travel market registered a robust $27.8 billion USD in expenditure in 2023, recovering to 85% of its pre-pandemic levels from 2019. The intent to travel internationally remains exceptionally high, with a striking 82% of South Koreans planning an overseas trip within the next six months (South Korea Market Profile 2024, The Outbox…
In the competitive hospitality landscape, guest satisfaction is the ultimate currency. But what truly shapes a guest’s perception from the moment they arrive to the moment they check out? A memorable stay isn’t a single event but a collection of carefully orchestrated experiences. Simply measuring satisfaction isn’t enough; to truly excel, hotels must understand and…
In a digital-first world, many hospitality businesses rely on online reviews as their primary measure of guest satisfaction. A 4.8-star rating on an OTA might look reassuring on the surface. But beneath that glow lies a common industry misconception: guest reviews, while visible and influential, don’t always reflect the true quality of guest experiences. Online…