Tourism development brings many benefits but causes many environmental impacts due to the carbon footprint left. Specifically, tourism accounts for about 8% of the world’s carbon emissions. According to a review by the University of Sydney and published in the journal Nature Climate Change, carbon emissions in tourism are predicted to reach 6.5 billion tons…
Based on the statistics of the National Tourism Departments in South East Asia in January, the tourism industry of countries in the region has not yet returned to pre-pandemic levels. However, they have recorded positive signals. The most obvious is that the tourism recovery rate was all above 50% compared to 2019. In February 2023,…
International tourism in Vietnam in the first quarter of 2023 showed signs of improvement. The number of foreign tourists to Vietnam in Q1 reached approximately 2.7 million arrivals, equal to nearly 80% of 2022 (3.4 million arrivals) thanks to the common recovery of the international tourism market, and China’s return. There is a change in…
Research is an important activity that leads to operation and product improvements, planning as well as market expansion for the business. In recent years, investment in market research has increased significantly in large enterprises in many industries, including tourism, when they realize the benefits of this activity. Why is market research important? Market research helps…
While the Chinese market has not yet fully returned, South Korea becomes the largest market of Vietnam tourism in the first three months of 2023 with 810,938 arrivals, accounting for 30% of total inbound tourists. Before the pandemic, Korea was one of the top outbound tourism markets with the highest expenditures in the world. In…
2022 is the first year of post-COVID recovery process, South East Asia tourism saw sharp growth compared to the previous year (UNWTO). However, in general, the tourism industry has not yet reached the pre-pandemic level in 2019. Last year, the South East Asian region welcomed a total of 35 million international arrivals. It accounted for…
In early 2023, China announced it would reopen its borders to foreign tourists for the first time after 3 years of closure to follow the zero-COVID policy. Up to now, China has resumed outbound group tours for Chinese citizens to another 60 countries and destinations. The reopening of the Chinese tourism market can be considered…
Tourism and travel are one of the major economic development engines of many countries around the world. Vietnam has also been determined to turn tourism into a spearhead industry in recent years. However, the pandemic and socio-economic changes have made the tourism industry increasingly complex and unpredictable. Therefore, many businesses are utilizing market research to…
The first quarter of 2023 is coming to an end. Up till now, the good signs of the inbound tourist market are not really clear. Thus, the domestic market will continue to play a key role in Vietnam tourism this year. The inbound tourist market still gloomy Chinese tourists not yet come back a lot…
Good data allows businesses to set development strategies and goals. Based on information and data that accurately reflect the market situation and consumers, businesses can make the best decisions. Data has been long applied in business and increasingly asserts its essential role. According to an article on Forbes, the use of data analytics is no…