The first wave of the Ho Chi Minh City Global Traveler Barometer (HCMC GTB 2025) delivers fresh, data-driven insights into international travel demand, visitor behavior and destination perception. This free infographic provides a high-level overview of what the data reveals — from global travel sentiment to Ho Chi Minh City’s positioning among top destinations. What…
Big data in travel and tourism has moved from being a trend to becoming an operational necessity. Businesses and destinations are handling a travel landscape that changes faster than traditional planning cycles. Traveler behavior fluctuates across borders. Demand is highly sensitive to economic shifts, visa policies, and airline capacity. Competitors adjust prices constantly. Market changes…
Tourism has always been shaped by human behavior, but never at the speed and complexity we see today. A single viral video can transform an unknown location into a global hotspot. A government policy change can redirect international arrivals overnight. In this environment, the pace of change now outstrips the capabilities of traditional planning tools.…
For decades, destinations have been assessed by numbers. Visitor arrivals, length of stay, or hotel occupancy are often the default measures of performance. While such statistics are necessary for benchmarking growth, they rarely tell the full story. Numbers can show how many travelers came, but they cannot explain why they came, what they felt, or…
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