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Self-Planned or Package Tour: What Do Vietnamese Travelers Prefer?

Blogs, Data Capture

Travel preferences among Vietnamese tourists vary significantly by age, with each group exhibiting distinct behaviors across the three types of travel. Self-planned trips involve travelers independently organizing their entire itinerary without relying on pre-arranged tour packages. All-inclusive package tours offer a fully structured experience, covering transportation, accommodation, and guided activities. Meanwhile, some travelers prefer a…

SOUTHEAST ASIA TOURISM PERFORMANCE 2024 RECAP

Blogs, Data Capture

Southeast Asia’s tourism industry saw a remarkable recovery in 2024, with a significant increase in international arrivals across destinations. This blog analyzes three critical aspects of the region’s tourism performance: total international tourist arrivals, recovery rates compared to pre-pandemic levels, and the Destination Brand Strength™ (DBS) index. International Tourist Arrivals 2024: A Year of Strong…

Thailand Travelers See Vietnam Positively – So Why Aren’t They Coming?

Blogs, Data Capture

Thai travelers have a positive destination perception toward Vietnam’s destination brand position. According to the snapshot report A Closer Look at Vietnam Destination Brand Strength, Thailand ranks highly among eight major Asian markets for Vietnam in key indicators such as Destination Brand Strength Score (DBSS), Net Promoter Score (NPS), Propensity to Visit and Destination Marketing…

Travel Tech Expectations: How Outbound and Domestic Vietnamese Travelers Differ

Blogs, Data CaptureLeave a comment

As technology continues to shape the travel experience, Vietnamese travelers—both domestic and outbound—are setting different expectations for the future of travel tech. While convenience and efficiency remain key priorities, their exposure to international innovations significantly influences their preferences. Overview of Vietnamese Travelers’ Expectations for Travel Technology Applications Travelers today prioritize essential and practical technologies that…

South Korea and Taiwan: High Visitor Volume, Low Satisfaction – What’s Holding Them Back?

Blogs, Data Capture

Vietnam’s tourism industry has experienced a strong post-pandemic recovery, with a significant increase in international arrivals. According to the General Statistics Office of Vietnam, in 2024, Vietnam welcomed 17.5 million international visitors, marking a 39.5% increase from the previous year and achieving the initial target of 17-18 million arrivals.  Among the key contributors to this…