The Outbox Company is thrilled to announce the official update of the Vietnam Travel Market Monthly Tracker solution on Outbox Intelligence, featuring a completely new look and numerous enhanced functionalities! This is an indispensable tool to help you grasp every development in the Vietnamese tourism market with depth, accuracy, and timeliness. Outbox has listened and…
South Korea’s outbound travel market registered a robust $27.8 billion USD in expenditure in 2023, recovering to 85% of its pre-pandemic levels from 2019. The intent to travel internationally remains exceptionally high, with a striking 82% of South Koreans planning an overseas trip within the next six months (South Korea Market Profile 2024, The Outbox…
In the competitive hospitality landscape, guest satisfaction is the ultimate currency. But what truly shapes a guest’s perception from the moment they arrive to the moment they check out? A memorable stay isn’t a single event but a collection of carefully orchestrated experiences. Simply measuring satisfaction isn’t enough; to truly excel, hotels must understand and…
In a digital-first world, many hospitality businesses rely on online reviews as their primary measure of guest satisfaction. A 4.8-star rating on an OTA might look reassuring on the surface. But beneath that glow lies a common industry misconception: guest reviews, while visible and influential, don’t always reflect the true quality of guest experiences. Online…
India’s outbound tourism is experiencing a robust resurgence, and at the heart of this growth lies a transformative force: the 18–34 year-old segment. More than just a demographic with rising travel intent, this generation is reshaping how, why, and where Indians travel abroad. Understanding their behaviors and expectations is essential for stakeholders seeking to capture…
In today’s ever-changing and competitive travel landscape, data-driven decisions are more critical than ever. Understanding how travelers behave, how markets shift, and how brands perform enables travel businesses and destinations to stay ahead. Outbox introduces 8 essential research solutions designed to support smarter strategies and actionable decisions across the tourism and hospitality sectors. Market Profiling…
As travel demand continues to rise, it is crucial for hoteliers to understand how Vietnamese travelers select and book their accommodations. While revenue-focused metrics like Average Daily Rate (ADR) and Revenue Per Available Room (RevPAR) are important, other behavioral indicators, such as booking lead time, purpose of stay, and responsiveness to promotions, provide valuable insights…
Tourism events are becoming a crucial part of the strategies many destinations use to increase visitor numbers, extend the duration of stays, and diversify their tourism offerings. In Vietnam, provinces and cities are investing significantly in cultural festivals, music concerts, sports competitions, and other events to attract travelers. However, despite the growing scale and frequency…
The rise of artificial intelligence (AI) is transforming how businesses collect, process, and utilize data. In this landscape, synthetic data – data that is artificially generated instead of being collected from real-world events – has gained growing attention. Marketed as a scalable, privacy-safe, and cost-effective solution, synthetic data is making its way from fields like…
Travel preferences among Vietnamese tourists vary significantly by age, with each group exhibiting distinct behaviors across the three types of travel. Self-planned trips involve travelers independently organizing their entire itinerary without relying on pre-arranged tour packages. All-inclusive package tours offer a fully structured experience, covering transportation, accommodation, and guided activities. Meanwhile, some travelers prefer a…