For decades, destinations have been assessed by numbers. Visitor arrivals, length of stay, or hotel occupancy are often the default measures of performance. While such statistics are necessary for benchmarking growth, they rarely tell the full story. Numbers can show how many travelers came, but they cannot explain why they came, what they felt, or…
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The Ho Chi Minh City Tourism Promotion Center (HTPC), under the Department of Tourism, in strategic partnership with The Outbox Company, proudly announces the launch of the HCMC Global Traveler Barometer (HCMC GTB). This groundbreaking initiative applies advanced travel market data technology to forecast and monitor key international visitor markets for Vietnam. It marks a…
The summer of 2025 reveals a dynamic shift in Vietnamese travel behavior. Our latest data from Vietnam Travel Market Tracker indicates a growing preference for domestic, family-oriented trips with flexible planning, a notable increase in mid-range budgets, and a strong reliance on digital channels for trip information, especially among younger demographics. These insights highlight a…
