In the rapidly evolving tourism landscape, understanding brand performance and adapting to changing customer expectations is crucial for competitiveness. For travel businesses, known for their growth and diverse consumer dynamics, reliable data is essential for decision-making. The Vietnam Travel-Focused Omnibus Survey provides a strategic advantage by delivering actionable insights in a cost-efficient, consistent, and tailored…
In a world where consumer behavior and travel preferences evolve at an accelerated pace, the ability to continuously track these changes has become a strategic necessity for travel businesses. For Vietnam—a rapidly growing market with distinctive consumer dynamics — up-to-date insights are key to maintaining relevance and capturing market share. This blog delves into how…
Thank you for your interest in our Outbox Webinar this November – Capturing the wave: High-growth Asian markets for Vietnam tourism (Korea – India – Malaysia). Unfortunately, the registration form is now closed, as we have reached full capacity! We are grateful for the overwhelming interest and support from our community. Thank you and see…
Understanding the motivations and challenges facing Asian travelers is essential for businesses in the travel industry to connect with diverse audience segments. According to data in Asia Travel Market Tracker powered by Outbox, 25.8% of Asia outbound travelers do not intend to travel in the next 6 months. In this blog, we explore the key…
The tourism industry has witnessed a remarkable recovery this year, with online travel agencies (OTAs) and the hospitality sector playing pivotal roles in this expansion. OTAs like Trip.com, Agoda, and Booking.com have transformed the way travelers plan and book their trips, making it more convenient than ever. According to the Outbox Asia Hotel Brand Survey,…
The Brand Health Index (BHI) is a comprehensive tool designed to measure and evaluate a brand’s overall performance from a consumer’s perspective. It examines key factors such as brand awareness, selection, and customer loyalty, providing crucial insights into how well a brand is perceived in the market. For hotels, this index goes beyond visibility—it serves…
Data from Outbox Asia Travel Market Tracker reveals that 25.9% of Asian outbound travelers opt for destinations outside the region, with the United States being the top choice. Explore our latest infographic “Asian Outbound Travelers on Trips Outside of Asia” for a clear snapshot of the modern Asian outbound travelers on beyond-continent trips—highlighting where they…
The summer of 2024 has seen a strong rebound in travel demand among Vietnamese consumers. According to Outbox’s Vietnam Travel-focused Omnibus Survey, 84.5% of respondents expressed their intention to travel during this season, reflecting a significant recovery in leisure activities post-pandemic. However, shifts in travel behavior, planning, and destination choices indicate that Vietnamese travelers are…
