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SEA tourism performance in Jan 2023: Prosper but not fully recover
2022 is the first year of post-COVID recovery process, South East Asia tourism saw sharp growth compared to the previous year (UNWTO). However, in general, the tourism industry has not yet reached the pre-pandemic level in 2019. Last year, the South East Asian region welcomed a total of 35 million international arrivals. It accounted for…
The Chinese market: The golden opportunity returns
In early 2023, China announced it would reopen its borders to foreign tourists for the first time after 3 years of closure to follow the zero-COVID policy. Up to now, China has resumed outbound group tours for Chinese citizens to another 60 countries and destinations. The reopening of the Chinese tourism market can be considered…
Market research is important for tourism: Why?
Tourism and travel are one of the major economic development engines of many countries around the world. Vietnam has also been determined to turn tourism into a spearhead industry in recent years. However, the pandemic and socio-economic changes have made the tourism industry increasingly complex and unpredictable. Therefore, many businesses are utilizing market research to…
Domestic market: Leverage to recover Vietnam tourism
The first quarter of 2023 is coming to an end. Up till now, the good signs of the inbound tourist market are not really clear. Thus, the domestic market will continue to play a key role in Vietnam tourism this year. The inbound tourist market still gloomy Chinese tourists not yet come back a lot…