Any industry must have a proper understanding – a deep understanding of the needs of the customers to whom the business provides products/services. However, with particularly fast and invisible operations like travel services, researching trends or demand is a challenge. So, where you need to start researching and how to choose, The Outbound Sentiment Score™…
The Outbound Travel Sentiment Score™ for the Vietnamese market remains strong at 124.9 points, matching the average for the Asian tourism market and ranking third in Southeast Asia. This indicates that Vietnamese tourists are enthusiastic about traveling abroad despite ongoing economic challenges. Summer Travel Intentions High, But Bookings Lag While 79.7% of Vietnamese tourists surveyed…
The exponential growth of the Asian tourism market underscores its importance in the global travel landscape as Asian travelers exhibit a rich diversity in preferences. For the hospitality industry, understanding the spending habits of the travelers presents as one of the crucial ones. In this blog, we’ll delve into the importance of this preference and…
In today’s fast-paced world, understanding consumer behavior and market trends is essential for businesses aiming to stay ahead of the curve. Market research plays a crucial role in this endeavor, providing valuable insights that guide decision-making processes. Among the myriad of research methodologies available, one tool stands out for its efficiency and versatility: the Omnibus…
In the dynamic landscape of the travel, tourism, and hospitality industry, understanding the nuanced portrait of travelers is not just advantageous but essential. Each of their journeys is a distinctive narrative, intricately woven with the threads of individual preferences, interests and aspirations. Understanding the portrait of travelers serves as a compass for service providers, guiding…
Tourism in the Southeast Asia region saw a significant uptick by 22% by the end of December 2023. International tourist arrivals surged from 8,554,202 to 10,441,451. The total number of international tourist arrivals of the region reached 96,915,070. Across all Southeast Asia countries, targets were mostly met or exceeded, only Thailand and Singapore almost hit…
In the bustling landscape of the tourism industry, where destinations vie for attention and travelers seek authentic experiences, the role of travel insights intelligence has become increasingly significant. But what exactly is travel insights intelligence, and why has it become indispensable for businesses operating in this sector? In this blog, we’ll delve into its essence,…
The Outbox Company is excited to announce the continuation of the Most Loved Ranking for 2023. This ranking of tourism industry brands is based on the popularity and awareness of Vietnamese tourists in 2023. The ranking data is sourced from the Vietnam Travel Market Tracker model, which monitors the travel behavior of Vietnamese tourists throughout…
The tourism performance in the Southeast Asia region remains stable at the end of November 2023, with a recovery rate of 69% and a slight 8.6% increase in international tourist arrivals from 6,305,273 to 6,848,012. Cambodia and Indonesia remain as the two countries surpassing the target, now joined by the 3rd addition of the Philippines. In November…
The brand funnel framework serves as a roadmap for brands to connect with consumers at different touchpoints. It typically includes stages such as awareness, familiarity, consideration, usage and advocacy. As consumers move through these stages, their relationship with a brand deepens. Hospitality industry is not an exception when the brand funnel model is used to…