In a significant boost for Malaysia’s tourism sector, this nation has recorded a remarkable 26 million tourist arrivals from January 1 to November 15, 2023, according to the latest statistics from the Immigration Department. The data reveals that Singaporeans took the lead, contributing 12,645,364 tourists, followed by Indonesia (3,166,295), Thailand (2,073,162), China (1,407,471), Brunei (904,841),…
Introduction Large hotel groups and boutique brands are in a race to establish their presence in the ever-growing and competitive consumer market in Asia. To distinguish themselves, hotel brands must skillfully address emerging travel trends, meeting the increasing demand for self-planned trips, community involvement, and participation in sustainability efforts. Following a period of recovery from…
International tourism is steadily gaining momentum, while Southeast Asia (SEA) remains stable n in October 2023, with a minor 1.8% increase in international visitors from 6,193,292 to 6,305,273 (excluding Malaysia). Catch up more details about SEA tourism with the reading below! During the first 9 months of 2023, as per the recent updates from UNWTO,…
Southeast Asia tourism performance experienced a significant decline in September 2023, with an 18% decrease in international tourist arrivals from 7,029,210 to 5,750,050 visitors. Although Thailand still holds the top spot in the list of countries with the highest number of international visitors in the region, it experienced the largest decline in tourist arrivals compared…
The tourism sector has been witnessing a shift from a business-to-business (B2B) approach to a business-to-consumer-tourist (B2C) approach in recent times. The key to any strategy in the current tourism landscape lies in understanding the customer, the traveler, who is the determiner of a business’s brand value. With the advent of digital technology and social…
Southeast Asia tourism performance remained relatively flat in August 2023, with a slight but insignificant decrease in international tourist arrivals from 7,045,482 to 7,029,210 visitors. Thailand remains the most popular tourist destination in the region, while Cambodia has the highest recovery rate. Vietnam has already surpassed its 2023 tourism target as of September, with more…
After nearly three years of COVID-19 restrictions, China’s outbound travel market is finally showing signs of recovery. In January 2023, the Chinese government reopened its borders to non-essential travel, and travel agents were once again allowed to sell outbound group tours and packages. While the recovery has been gradual so far, there are reasons for…
Self-sufficient travel accounted for more than 80% of Vietnamese tourist travel in the first 6 months of 2023, with a slight increase in the second quarter. This trend shows that self-sufficient travel remains popular among Vietnamese tourists, and the market has the potential to grow further with the development of tourism communication platforms and other…
When it comes to conducting market research, businesses have two options: outsource or do it in-house. Both options have their own advantages and disadvantages, and the best choice for your business will depend on your specific needs and circumstances. Below are 7 aspects when comparing these 2 options. Outsourcing Market Research Pros: Costs: Outsourcing market…
Tourism in Southeast Asia continued its recovery in July 2023, with all countries in the region reporting positive growth. For the first time, the region is experiencing growth across the board. International tourist arrivals increased by 12.31%, from 6,273,312 to 7,045,482 arrivals. In terms of leading positions in categories, there are not many changes. Thailand…