The Outbox Company is excited to announce the continuation of the Most Loved Ranking for 2023. This ranking of tourism industry brands is based on the popularity and awareness of Vietnamese tourists in 2023. The ranking data is sourced from the Vietnam Travel Market Tracker model, which monitors the travel behavior of Vietnamese tourists throughout…
The tourism performance in the Southeast Asia region remains stable at the end of November 2023, with a recovery rate of 69% and a slight 8.6% increase in international tourist arrivals from 6,305,273 to 6,848,012. Cambodia and Indonesia remain as the two countries surpassing the target, now joined by the 3rd addition of the Philippines. In November…
The brand funnel framework serves as a roadmap for brands to connect with consumers at different touchpoints. It typically includes stages such as awareness, familiarity, consideration, usage and advocacy. As consumers move through these stages, their relationship with a brand deepens. Hospitality industry is not an exception when the brand funnel model is used to…
Asia hotel market is witnessing a robust revival, with expectations to return to pre-pandemic levels in 2024. Based on “Asia Hotel Brand Blueprint 2023” released by Outbox and Vero, CBRE exposes positive trends in tourism arrivals and hotel performance, driven by domestic travel demand. 1/ Travel Resurgence Factors Asia leads in travel resurgence, propelled by…
In a significant boost for Malaysia’s tourism sector, this nation has recorded a remarkable 26 million tourist arrivals from January 1 to November 15, 2023, according to the latest statistics from the Immigration Department. The data reveals that Singaporeans took the lead, contributing 12,645,364 tourists, followed by Indonesia (3,166,295), Thailand (2,073,162), China (1,407,471), Brunei (904,841),…
Introduction Large hotel groups and boutique brands are in a race to establish their presence in the ever-growing and competitive consumer market in Asia. To distinguish themselves, hotel brands must skillfully address emerging travel trends, meeting the increasing demand for self-planned trips, community involvement, and participation in sustainability efforts. Following a period of recovery from…
International tourism is steadily gaining momentum, while Southeast Asia (SEA) remains stable n in October 2023, with a minor 1.8% increase in international visitors from 6,193,292 to 6,305,273 (excluding Malaysia). Catch up more details about SEA tourism with the reading below! During the first 9 months of 2023, as per the recent updates from UNWTO,…
Southeast Asia tourism performance experienced a significant decline in September 2023, with an 18% decrease in international tourist arrivals from 7,029,210 to 5,750,050 visitors. Although Thailand still holds the top spot in the list of countries with the highest number of international visitors in the region, it experienced the largest decline in tourist arrivals compared…
The tourism sector has been witnessing a shift from a business-to-business (B2B) approach to a business-to-consumer-tourist (B2C) approach in recent times. The key to any strategy in the current tourism landscape lies in understanding the customer, the traveler, who is the determiner of a business’s brand value. With the advent of digital technology and social…
Southeast Asia tourism performance remained relatively flat in August 2023, with a slight but insignificant decrease in international tourist arrivals from 7,045,482 to 7,029,210 visitors. Thailand remains the most popular tourist destination in the region, while Cambodia has the highest recovery rate. Vietnam has already surpassed its 2023 tourism target as of September, with more…