How Vietnamese gens travel in the summer

Summer, the peak season of the year in Vietnam, has arrived. To breakthrough in the number of tourists and revenue during this time, destinations and businesses need to grasp all key information about tourists, the end-users in a tourism product/service. Though this is the peak season for Vietnamese domestic tourists, should we equate an approach…

Japan attracts wealthy tourists

The Japanese government is trying to attract wealthy tourists to the country by implementing several initiatives. Although accounting for only 0.9% of the total number of tourists to Japan in 2019, the super-rich foreign travelers contributed up to 11.5% of the total spending of international tourists in the country. Therefore, in order to attract more…

Vietnamese traveler profile in Q1 2023

What are the common characteristics of Vietnamese people traveling in the last quarter? In a report, Outbox’s survey of over 1,000 Vietnamese tourists in the first three months shows the following information. Age: Gen Y decreased but still dominated the market In Q1 2023, the majority of Vietnamese tourists were under 42 years old. Gen…