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Diverse Spending Preferences of Asian Travelers in Hospitality
The exponential growth of the Asian tourism market underscores its importance in the global travel landscape as Asian travelers exhibit a rich diversity in preferences. For the hospitality industry, understanding the spending habits of the travelers presents as one of the crucial ones. In this blog, we’ll delve into the importance of this preference and…
Omnibus Survey and Its Role in Market Research
In today’s fast-paced world, understanding consumer behavior and market trends is essential for businesses aiming to stay ahead of the curve. Market research plays a crucial role in this endeavor, providing valuable insights that guide decision-making processes. Among the myriad of research methodologies available, one tool stands out for its efficiency and versatility: the Omnibus…
Why is Understanding the Portrait of Travelers Important?
In the dynamic landscape of the travel, tourism, and hospitality industry, understanding the nuanced portrait of travelers is not just advantageous but essential. Each of their journeys is a distinctive narrative, intricately woven with the threads of individual preferences, interests and aspirations. Understanding the portrait of travelers serves as a compass for service providers, guiding…
SEA Tourism Performance in December 2023
Tourism in the Southeast Asia region saw a significant uptick by 22% by the end of December 2023. International tourist arrivals surged from 8,554,202 to 10,441,451. The total number of international tourist arrivals of the region reached 96,915,070. Across all Southeast Asia countries, targets were mostly met or exceeded, only Thailand and Singapore almost hit…
Shaping the Future of tourism Industry with Travel Insights Intelligence
In the bustling landscape of the tourism industry, where destinations vie for attention and travelers seek authentic experiences, the role of travel insights intelligence has become increasingly significant. But what exactly is travel insights intelligence, and why has it become indispensable for businesses operating in this sector? In this blog, we’ll delve into its essence,…