The Outbox Company is excited to announce the continuation of the Most Loved Ranking for 2023. This ranking of tourism industry brands is based on the popularity and awareness of Vietnamese tourists in 2023. The ranking data is sourced from the Vietnam Travel Market Tracker model, which monitors the travel behavior of Vietnamese tourists throughout…
The tourism performance in the Southeast Asia region remains stable at the end of November 2023, with a recovery rate of 69% and a slight 8.6% increase in international tourist arrivals from 6,305,273 to 6,848,012. Cambodia and Indonesia remain as the two countries surpassing the target, now joined by the 3rd addition of the Philippines. In November…
The brand funnel framework serves as a roadmap for brands to connect with consumers at different touchpoints. It typically includes stages such as awareness, familiarity, consideration, usage and advocacy. As consumers move through these stages, their relationship with a brand deepens. Hospitality industry is not an exception when the brand funnel model is used to…
