Demography: A good factor to identify target market

Definition Demography is the statistical study regarding the characteristics of a population. Demographic analysis examines and measures the dimensions such as age, gender, race, religion, education level, income level, and more. They are known as identifier variables, i.e. data values ​​that determine the identity of an object. Demographics analysis can cover whole societies or groups.…

China reopens tours to 20 countries

Chinese travel agencies are allowed to reopen group tours to 20 countries. However, Vietnam, Japan, and some countries in the European Union are not on the list. The list includes 10 Asian countries: Cambodia, Indonesia, Laos, Malaysia, Philippines, Singapore, Thailand, Maldives, Sri Lanka, and UAE. The remaining 10 include Cuba, Argentina, Egypt, Fiji, Hungary, Kenya,…

Vietnamese domestic tourist profile

Domestic tourism, whether past or present, plays an important role in Vietnam tourism. In the near future, it is forecasted that domestic tourism is still focused. In 2022, Vietnam domestic tourism made a breakthrough with 101.3 million visitors, 168.3% higher than the plan. It even surpassed the pre-pandemic levels (85 million visitors in 2019). With…

Vietnam tourism records many achievements from the beginning of 2023

Vietnam tourism has recorded many achievements regarding revenue and tourist arrivals since the beginning of 2023. During the first three days of the Lunar New Year, travel agencies continuously updated images of delegations departing in early spring. Travel companies and tourist destinations earned high revenue Nguyen Minh Man, Director of Communication, Marketing and Information Technology…