The project measures the attractiveness of the destination Da Nang, a collaboration between the Da Nang Tourism Promotion Center and The Outbox Company that has officially entered the implementation phase. To optimize the accessibility of the survey to visitors, the Da Nang Tourism Promotion Center and Outbox worked closely with local businesses to research locations…
Travel has become an integral part of our modern lives. It is no longer just a leisure activity but has evolved into a necessary consumer good in Vietnamese lives. Understanding visitor spending and affordability will help businesses better understand the value of their offerings and meet the needs of their visitors. According to the Vietnam…
The Vietnam Travel Market Tracker Q2/23 has launched an updated report on the consumption behavior of Vietnamese tourists in Q2/23. This article will explore the differences and changes in visitor behavior during this peak summer period for tourism in Vietnam. Gen Y continued dominant The majority of Vietnamese tourists were under 42 years old in…
Vietnam’s tourism industry has been recovering from the impact of the COVID-19 pandemic, thanks to the strong growth of domestic tourism. In the first seven months of 2023, the industry served 76.5 million domestic tourists, including 12.5 million in July, the peak summertime holiday month. According to Outbox’s recent report on Vietnamese Summer Travel Intent…
Summer is a peak season for travel, and businesses are always looking for ways to understand the behaviors of travelers. According to Vietnam Travel Market Tracker Q2/23, Vietnamese tourists are unfazed by the economic situation, and have a highly excited and prepared to Summer vacation. Domestic destinations are the most tourism popular choice for Vietnamese…
The importance of market research in today’s constantly fluctuating society and economy cannot be overstated, particularly as travelers’ behavior continues to evolve. Research results can provide valuable insights into customers by interpreting their behavior, which is crucial for building relationships and connecting with them, rather than just making transactions. By understanding the travelers (end-user), businesses…
According to Vietnam Travel Market Tracker Q2/23, the travel motivations of Vietnamese tourists in Q2/2023 were diverse, with relaxation and visiting friends and relatives being the two most popular purposes. Work-related purposes ranked lower. There were some interesting differences in the travel motivations of different age groups. Gen Y tourists were more likely to travel…
Thailand saw a tourism deficit with Japan for the first time during the first half of 2023. From January to June, 497,700 Thai tourists visited Japan, while only 326,347 Japanese nationals arrived in Thailand. This is a significant change from 2019, when Thailand welcomed 1.88 million tourists from Japan and 1.78 million travelers from South…
China will resume its 15-day visa-free entry for citizens of Singapore and Brunei on July 26, 2023. The policy was suspended in 2020 due to the COVID-19 pandemic. Under the new policy, Singaporean and Bruneian citizens will be able to enter China without a visa for 15 days if they are traveling for business, tourism,…
According to the National Travel and Tourism Office’s latest data, international traveler spending in the U.S. reached its highest monthly level since the pandemic began in February 2020. In May, international travelers spent over $17.5 billion on travel and tourism-related activities within the U.S., a 26% increase from May 2022. From January to May, international…